We use cookies (ours and those of third-party providers, e.g. Google Analytics) to simplify the use of our web pages and adjust the content more closely to your interests. Simply continuing to use our web pages sets only those cookies that are required for technical reasons; acceptance means that all cookies (including marketing cookies) will be set. Your consent is voluntary, and can be withdrawn at any time with future effect.

For further information, see our data protection statement.


Data protection


Kempston Agri also uses cookies on its website. Cookies are small text files that are stored on your computer and saved by your web browser. Cookies are often used to make a website more user-friendly and more effective. They are required for technical reasons, for example, in order for features such as shopping carts to function. Kempston Agri uses "session cookies" that are deleted when you close your browser session. Some persistent cookies are also used to enable Kempston Agri to recognise you on your next visit.

Most web browsers are set up to accept cookies automatically. You can, however, deactivate the saving of cookies or configure your web browser to notify you when cookies are sent.

Web Tracking

Web trends

This Website uses Webtrends, a web analysis service of Webtrends Inc., 851 SW 6th Ave. Suite 1600, Portland, Oregon 97204, USA (www.webtrends.com), to allow the analysis of the use of the website. During your visit to the CLAAS website, Webtrends will be used to collect and analyse information communicated by your browser. The information is collected using pixels (web beacons) integrated in the web pages, and through the use of cookies. The compiled data, which are stored solely on IT systems located in Germany, are used to create anonymous user profiles that provide the basis for web statistics. However, there is no personal identification of individual users, or consolidation with other data. You may object at any time to the future collection and storage of your data by Webtrends.

Google Analytics

1. General

This website uses Google Analytics, a web analysis service of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer, which allow the analysis of your use of the website. Acting on instructions from CLAAS, Google will use this information to analyse your use of the website, compile reports on website activities, and provide CLAAS with other services relating to use of the website and use of the internet.

CLAAS uses Google Analytics for the purpose of analysing and regularly enhancing the use of our website. The statistics obtained enable us to improve our content and make it more attractive for you as the user.

The legal basis for the use of Google Analytics is Art. 6 (1) (f) GDPR. Our “interests” lie in improving our content and optimisation of the website.

2. IP anonymisation and data transfer

The information generated by the cookie regarding your use of this website is generally transferred to a Google server in the USA and stored there. CLAAS uses Google Analytics on this website with the extension “_anonymizeIp()”. This means that IP addresses are further processed in truncated form, which eliminates any possibility of individual association with you. If any individual association with you occurs in the data collected on you, it is immediately excluded, and the personal data is therefore immediately deleted.

Under the IP anonymisation process, your IP address is pre-truncated by Google within member states of the European Union or other states in the European Economic Area agreement. Only in exceptional cases is your full IP address transferred to a Google server in the USA, and truncated there.

Google has its headquarters in the USA, and is certified under the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). A current certificate can be viewed at: https://www.privacyshield.gov/list

Under this agreement between the USA and the European Commission, the latter has determined that enterprises certified under the Privacy Shield have an adequate level of data protection. For those exceptional cases in which personal data is transferred to the USA, an adequate level of data protection is ensured by that agreement.

3. Deactivation of Google Analytics / objection to data collection

The IP address communicated by your browser within Google Analytics is not combined by Google with any other data. You can prevent cookies from being stored on your machine by modifying your browser settings. Please note, however, that by doing so you may not have full use of all of the website's functionality. You can also prevent the data generated by the cookie with regard to your use of the website (including your IP address) from being communicated to and processed by Google, by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plug-in, you can prevent any future collection by Webtrends / Google Analytics on this website by clicking this link. This places an opt-out cookie on your terminal device. When you delete your cookies, you must click the link again.


Further information on the handling of user data in Google Analytics can be found in the Google data protection statement: https://support.google.com/analytics/answer/6004245?hl=de.

Links to other websites

This website contains links to other providers that are not covered by this privacy policy. When leaving the Kempston Agri website, we recommend that you read carefully the data protection guidelines of any linked websites that collect personal data. For example, the Kempston Agri website contains links to the Kempston Agri fan page on Facebook. In the case of such links, unlike the social plug-in, no data is transmitted to the operators of these social networks. Clicking on the corresponding link instead opens the Kempston Agri fan page on Facebook in a new window.